Technology Stacks:
To ensure a seamless and engaging user experience, we
employed the following technologies:
Frontend: React.js (SPA interactions), Next.js (for SSR
pages and SEO), TypeScript
Backend: Node.js with Express.js or NestJS, TypeScript
Database: PostgreSQL (structured analytics), Redis
(caching/session)
Tracking & ETL: Server-side Node services, webhook
processors
Infrastructure: AWS (EC2, Lambda, S3), Docker, GraphQL
or REST APIs
Analytics & Metrics: Kafka or Kinesis pipelines, Redis
aggregations
Use Case:
An online retailer integrates Digital Sumo to track ad
conversions from Facebook, Google, TikTok, and Quora. They utilize server-side
tracking to improve attribution accuracy and understand channel effectiveness at
each funnel stage.
Key Features:
Membership / Course Vault (Digital Sumo Elite):
gated monthly/recurring membership giving access to “The Vault” of traffic &
conversion blueprints and live training.
Flagship training & courses: standalone product
courses such as “Forever Traffic With Pinterest” and other paid-traffic /
media-buying courses.
Lead magnet: “125+ Paid Traffic Sources” rolodex
— downloadable list promoted on the homepage as a fast way to start traffic. (gated
via email capture).
Free masterclasses & tutorials: free Pinterest
masterclass and blog articles that teach organic + paid traffic strategies.
Blog / content library: articles on web traffic,
conversion optimization, scaling and case-studies (archive going back several
years).
Member login / gated area: dedicated member login
indicating a protected course area and recurring content updates.
Standard business/contact footprint: published
mailing address and phone number (iPromote Media Inc., Oakville, ON) and a contact
form for support.
Challenges:
Cross-Channel Attribution:
Consolidating data from disparate ad platforms
Tracking Accuracy: Overcoming ad-blockers and
browser restrictions
Data Volume: Processing large-scale tracking and
conversions in real time
UI Usability: Providing intuitive, flexible
analytics dashboards
Solutions:
Unified Data Layer: Built ETL pipelines
collecting conversion events from ads, sites, and webhooks
Server-Side Tracking: Bypassed browser-level
blockers—improved attribution fidelity
Scalable Architecture: Used Kafka/Redis for
real-time aggregation; AWS Lambda for event processing
Real-Time Dashboards: Developed React/Next UI
with modular charts, custom filters, and exportable reports
Results:
↑ 30–50% ROAS Lift: More accurate tracking led
clients to reallocate budgets to higher-performing channels
- ↑ 20+% Conversions: Optimized funnels and timely
attribution drove conversion improvements
- ↓ 15% Ad Spend Wastage: Insights removed
underperforming ads quickly
- Better Client Profit:
Clients saw double-digit increase in net revenue attributed to
analytics-driven marketing optimizations
