Use Case:
High School Students: Access to personalized resources
for academic success, college application processes, and career exploration.
College-Bound Students: Guidance on financial aid,
scholarship opportunities, and college readiness.
Educators and Counselors: Tools to support students in
creating personalized success plans and tracking their progress.
Parents and Families: Resources to assist in
understanding and supporting their child's educational journey.
Key Features:
Large content library & user base - 150k+ students, 2k+ expert-created lessons, 700+ organizations.
Personalized Journeys - goal-driven, step-by-step plans for college, careers, and financial skills.
College planning toolkit - Common App help, essay guidance, application timelines, and recommendation letter support.
Financial-readiness tools - FAFSA guidance, scholarship search, and tips to lower college costs.
Career exploration & pathways - apprenticeships, internships, bootcamps, trade programs and career roadmaps.
School & organization plans - district/school integrations, demos and free access options for educators and nonprofits.
Simple pricing for families - 14-day free trial; $12/month or $99/year for individuals/families.
Privacy & trust center - dedicated trust/privacy pages and compliance messaging for student data.
Web app access & action tools - interactive activities (schedule builder, goal tasks) via app.
Challenges:
Ensuring Accessibility:
Making the platform accessible to all students, regardless of their
technological resources.
User Engagement: Encouraging consistent use of
the platform among students and families.
Data Privacy: Maintaining the confidentiality and
security of user data.
Solutions:
Mobile-Friendly Design: Ensuring the platform is
accessible on various devices, including smartphones and tablets.
Engaging Content: Providing interactive and
relevant resources to maintain user interest and participation.
Robust Security Measures: Implementing strong
data protection protocols to safeguard user information.
Results:
User Growth: Surpassed 100,000 users, indicating
widespread adoption and utilization.
- Positive Feedback: High satisfaction rates among
users, with many recommending the platform to others.
- Improved Outcomes: Demonstrated success in helping
students achieve their college and career goals.
