Technology Stack:
Frontend (Mobile App)
React Native: Used for building cross-platform mobile
applications, ensuring consistent performance on both Android and iOS devices.
Redux: Implemented for state management, facilitating
predictable state transitions across the application.
Axios: Utilized for making HTTP requests to interact
with backend services.
Backend
Node.js: Chosen for its non-blocking, event-driven
architecture, suitable for building scalable network applications.
Express.js: A web application framework for Node.js,
facilitating the development of robust APIs.
MongoDB: A NoSQL database used for storing user data and
course information.
Redis: Implemented for caching and session management to
enhance performance.
AI & Personalization
Machine Learning Algorithms: Employed to analyze student
performance and tailor learning paths accordingly.
Adaptive Learning Technology: Integrates AI to create
personalized study plans, track progress, and recommend areas for improvement.
Use Case:
Business Branding: Create consistent and professional
branding materials for businesses, including logos, banners, and promotional
content.
Event Promotion: Design posters and banners for events,
festivals, and special occasions to attract attendees and participants.
Social Media Marketing: Generate engaging content for
social media platforms to increase visibility and engagement.
Political Campaigns: Develop campaign materials such as
posters, banners, and social media posts to promote political candidates and
initiatives.
Key Features:
50,000+ Templates - Offers 50,000+ customizable
templates for business posters, festival ads, social media posts, and branding
content.
Branded Design - Enables branded design by
uploading company logos and details to auto-generate personalized content.
Animated Video & Social-Ready Visuals - Supports
animated video creation and social-ready visuals without requiring design skills.
Easy Sharing - Download and directly share custom
posts to social media from the app.
Multi-language Support - Provides
multi-language/locales for global usability and localized templates.
Challenges:
Template management at scale - Storing, indexing,
and rendering 50K+ templates efficiently.
Custom branding personalization - Overlaying
logos and company details in real time without lag.
Animation processing - Generating animated video
posts client-side or server-rendered swiftly.
Cross-language asset handling - Managing template
variants and fonts for multiple languages.
Performance on low-end devices - Ensuring smooth
app usage (template rendering, editing) on limited hardware.
Solutions:
CDN-backed template storage - CDN-backed template
storage with indexing via a fast database and lazy-loading in the app.
On-device composition engine - On-device
composition using GPU acceleration to overlay branding assets in real time.
Hybrid animation pipeline - Client-side
compositing for lightweight effects with server fallback for heavy video rendering.
i18n resource bundles - i18n bundles and fallback
mechanisms for fonts and localized text handling.
Adaptive rendering tiers - Adaptive rendering
tiers that provide simplified templates for older or low-capability devices.
Results:
-
Downloads: Over 50,000 installs, confirming modest but focused user
traction.
-
Template Volume: Supports a massive catalog — over 50,000 templates for
branding and festive design.
-
User Reviews: Positive feedback highlights ease of use (e.g., “Amazing
app! Made beautiful post for my business in just a few clicks.”).
-
Issues Noted: Reported support concern: “0 customer service… paid
subscription… never answered.”
