GET IN TOUCH

Ovum

Ovum is a UK-based, female-founded fertility wellness brand offering science-backed supplements and environmentally responsible pregnancy tests. Driven by personal experience and IVF-doctor guidance, it reinvests a portion of its profits into infertility research and awareness campaigns.

Key Features
  • Doctor-designed products: Evidence-based fertility supplements and recyclable pregnancy tests developed with clinical input.
  • Fully recyclable products & packaging: Eco-friendly materials and designs enabling product and packaging recycling.
  • Purpose-driven giving: 20% of profits donated to fertility research and awareness campaigns.
  • Content-backed mission: Transparent sourcing, guided meditations, and customer support coordinated with a “Good Eggs” advisory board.
  • Ethical & sustainable approach: B Corp–aligned business practices focused on sustainability and responsibility.
Challenges
  • Managing inventory for supplements and recyclable test kits across fluctuating demand cycles.
  • Maintaining product transparency and scientific credibility in a crowded wellness market.
  • Scaling a sustainable packaging supply chain while ensuring material availability and quality.
  • Building and nurturing an engaged, supportive community (e.g., the “Good Eggs” advisory board).
  • Keeping messaging consistent across marketing, packaging, and digital platforms.
Solutions
  • Integrate demand forecasting tools and partner with supply-chain vendors for eco-friendly components.
  • Use annual audits and science-communication frameworks to maintain and update product claims.
  • Secure partnerships with sustainable material suppliers and thermodynamics-resistant packaging vendors.
  • Facilitate community engagement via digital forums, regular feedback loops, and moderated advisory panels.
  • Harmonize branding across web, packaging, and print using a modular design system and centralized asset management.
Results
  • Trustpilot: ~96 user reviews with a 4.6/5 average satisfaction, praised for helpful support and product quality.
  • Industry Recognition: Named a HealthTech/MedTech Startup of the Year finalist in UK awards.
  • Funding: Launched in 2021 and backed by grants and early-stage funding via Inclusive Ventures Lab.
  • Organic Growth: Steady traction with reported customer success stories and loyal repeat users.

Need help?

Meet our Experts to embrace the future of business with the transformative digital ecosystem solutions, designed to elevate innovation, operational efficiency, and customer satisfaction

Location

1 Wallich St, Singapore 078881

Phone
+1 713 239 4774
Email
tech@apiceflow.com support@apiceflow.com marketing@apiceflow.com