HealthUnlocked is a peer-support social network dedicated to health and wellbeing,
hosting hundreds of condition-specific communities where users engage anonymously
and receive tailored support through AI-driven matching.
Key Features
Extensive network - 700+ health
communities covering 300+ conditions, providing peer support and
condition-specific resources.
AI-powered recommendations -
Personalized group and content suggestions based on user behavior and engagement
signals.
Anonymity-first participation -
Pseudonymous profiles and privacy-preserving flows that enable safe sharing.
24/7 peer-to-peer support - Ongoing
community support facilitated by nonprofit and patient-advocacy partners.
Licensing & care tools - Custom
condition-specific web apps and care tool licensing for healthcare
organizations.
Challenges
Content relevance at scale — ensuring users
surface
meaningful, tailored support across vast community content.
Safety & moderation — detecting distress
signals,
misinformation, and cyberbullying within sensitive discussions.
Data privacy & compliance — managing
sensitive
personal data securely while preserving anonymity.
Platform scalability — handling millions of
monthly
visits and interactions across global communities.
Monetization alignment — generating revenue
via
research and licensing without compromising user trust.
Solutions
Advanced recommender system — ML-based
content and
community discovery driven by real-time engagement signals.
Layered moderation — automated content
scanning,
behavioral anomaly detection, and human review workflows.
Scalable, modular backend — microservices and
robust
infrastructure to support dynamic growth and traffic surges.
Ethical monetization pipeline — isolated
research
datasets, opt-in consent flows and transparent licensing agreements.
Results
Traffic: Over 4
million monthly visitors across platforms.
Communities: 700+
active health communities spanning 200+ conditions.
User impact: 77% of
users report feeling more confident managing their health; 27% reported reduced
doctor visits after using the platform.
Revenue: Estimated
annual revenue of approximately $2.8M from research partnerships and licensing.
User sentiment:
Average review score ~4.2/5 with positive feedback and identified areas for
moderation improvements.
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