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BetPlay operated a crypto-first gambling platform that combined a casino (slots, table games, live dealers), a sportsbook/racebook and a poker room, enabling players to deposit, play and withdraw using cryptocurrencies and traditional rails. The product emphasized fast payouts, promotional funnels and an expanding live-betting footprint (including an experimental TV-integrated live-betting product in Colombia).
Costa Rica
9
NDA
iGaming
TypeScript/Java
BetPlay had positioned itself as a “lightning fast” crypto gambling destination: it combined a modern SPA frontend with a backend of game-provider integrations (slots, RNG, live dealers), a sportsbook odds engine, a poker room and a crypto wallet/payment layer that accepted BTC and stablecoins. Product emphasis was on fast payouts, a broad game catalogue, promotional funnels and experiments that fused media (TV broadcasts) with live betting interactions in partnership with third parties. Independent reviews and industry writeups described it as a full-stack crypto casino that prioritized payments UX and fast withdrawals as competitive differentiators.
Payment rails & on/off-ramps
Supporting on-chain crypto, Lightning deposits and fiat on/off-ramps created reconciliation, volatility and settlement complexity.
Fraud, bonus abuse & collusion
Detecting coordinated abuse (bonus exploitation, collusion in poker) while avoiding false positives was operationally demanding.
Low-latency live betting & broadcast integration
Delivering TV-synced betting and reliable in-play odds required deterministic latencies and robust risk/settlement controls.
We delivered a payments orchestration layer that used rail selection and Lightning adapters so deposit and withdrawal latencies fell dramatically while settlement remained auditable. We added a compliance policy engine and staged KYC flows so only eligible players reached wagering stages. We built behavioral-driven fraud and collusion detection to cut abuse while preserving legitimate play. Finally, we engineered a low-latency live-betting fabric and a provider adapter hub so TV-synced and in-play markets operated reliably during high-traffic events.
1. Casino (Slots & Tables)
BetPlay offered a wide catalogue of slot and RNG table games from third-party providers plus proprietary “Originals.”
2. Sportsbook & Live Betting
The sportsbook covered dozens of sports — with live (in-play) markets and special event markets — and they launched TV-integrated live betting experiments.
3. Crypto-first Payments (Lightning / USDT)
The platform supported multiple cryptocurrencies and emphasized fast deposits/withdrawals (including Bitcoin Lightning where supported) to reduce friction.
4. Live Dealer & Poker Rooms
BetPlay ran live-dealer tables and a poker room with tournaments and series, increasing cross-product engagement.
5. Promotions & VIP / Bonus Engine
They used welcome bonuses, reloads and VIP mechanics to incentivize deposits and retention, plus frequent time-limited tournaments.
The solution improved user engagement, and a pilot adoption rate exceeding expectations.
After the engagement, deposit success rates improved by roughly 60% and average deposit-to-credit time dropped from tens of minutes to just a few minutes, which materially reduced payment friction. Withdrawal turnaround shortened substantially (hours rather than days), and progressive KYC cut time-to-activation by about two-thirds, increasing the pool of eligible players. Monthly active players and first-time deposit conversion both rose (nearly half more MAP and roughly one-third better visit→deposit conversion) as stability, payouts and promo clarity improved. Fraud and bonus-abuse losses declined by more than half and payment/KYC support tickets fell significantly, lowering ops cost. Collectively these changes lifted net gaming revenue in the measurement window (mid-double-digit uplift) and improved player trust and retention.
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