Jan Robert Ong

Jan Robert Ong

CEO, ApiceFlow

Our mission

The future is digital — businesses that delay new technology delay their growth.
We design, build, and operate production-ready software solutions for clients in non-tech and low-tech industries that are affordable, measurable, and built to last.

Sneak Peek into our Innovative Journey

50+

Valued Customers

We prioritize our clients' success and strive to cultivate strong, enduring partnerships.

80+

Projects Delivered

We take pride in every project delivered, embracing accountability for our successes and challenges.

30+

Team Members

Our team members are the heart and soul of our organization, driving innovation and excellence.

5

Global Sales Team

Our global sales team presence strengthens our ability to serve you with unparalleled expertise and support.

Our vision

We make modern technology the competitive backbone of every non-tech business. We remove cost, complexity and talent barriers so hospitals, retailers, logistics firms and small financial operators run with software-grade precision and scale. By converting advanced tech into predictable, revenue-driving outcomes, we shift innovation from a privileged advantage to an operational standard.

Vision 1

Democratize Technology

We relentlessly remove the entry barriers—cost, expertise and operational risk—so any organization can deploy production-grade systems. Our workspaces, pilots and delivery patterns are designed so that world-class capabilities become affordable and instantly usable, not distant projects that never ship.

Vision 3

Industrialize Outcomes

We don’t deliver features; we deliver measurable business results. Every engagement is engineered around a clear KPI, a working pilot and a scalable path to production so clients see revenue, margin or efficiency gains—not vague promises.

Vision 2

Sustain Competitive Advantage

We embed long-term capability, not temporary fixes: production-ready code, runbooks, and hands-on training that turn short experiments into lasting operations. By pairing senior engineering with regional delivery, we secure durable performance improvements while keeping total cost and operational risk tightly controlled.

OUR CORE VALUES

We believe technology has a role to play in shaping a better tomorrow.

All ApiceFlow team members share these four values.
It is what makes us united; it is what makes us good.
We are kind.

We practice kindness, compassion and positive social interactions at work. We encourage and pick each other up. We help each other. Kindness is contagious and promotes happiness.

We care.

We care about the impact our work has on the world. We’re energized by bold plans, breaking new ground, rising to the challenge, and charting our own path.

We are leaders.

We are the leaders of our own life. We choose our attitude and take responsibility for our choices. By taking responsibility we become present, purposeful, courageous, proactive and truthful.

We rise together.

We embrace diverse perspectives to create work that is greater than the sum of its parts. We rise together and empower each other to be our best selves.

STRATEGIC PARTNERSHIPS

Our Business Development Partners

We collaborate with industry-leading partners who share our vision for innovation and excellence in delivering transformative solutions.

Lester Fernandez
Lester Fernandez
Founder & CEO

We build aggressive, AI-driven growth systems led by real experts, not templates. No vanity metrics. No fluff.

Visit LeadPulls
Tammam Alnemer
Tammam Alnemer
CEO

Fractional CMO and growth expertise for B2B SaaS companies ready to scale from $1M to $50M and beyond.

Visit GhostVentures
A GLOBAL TEAM OF INNOVATORS

Meet Our Members

Working globally, our dedicated team of product and software engineering specialists co-create with leading brands and daring start-ups tech solutions for a better future. Meet the people behind ApiceFlow.

Jan Robert Ong
Jan Robert Ong
Co‑Founder & CEO
Hiroshi Takahashi
Hiroshi Takahashi
Co‑Founder & COO
Christopher Gerard
Christopher Gerard
BD Manager
Alvaro Daniel
Álvaro Daniel
External CMO
Alex Thomas
Alex Thomas
BD Representative
Geoffrey Cheng
Geoffrey Cheng
BD Representative
Marcos Monroy
Marcos Monroy
Design Consultant
QA Lead
Taliaa Abdelghani
UI / UX Designer
Adam Lee
Adam Lee
Co‑Founder & CTO
Alex Lai
Alex Lai
Project Manager
Hendrik Tekayadi
Hendrik Tekayadi
Project Manager
Steve Hoang
Steve Hoang
Project Manager
Erwin Wijaya
Erwin Wijaya
Project Manager
Takashi Nakano
Takashi Nakano
AI Team Lead
Kieu Van Quang
Kieu Van Quang
Project Manager
Nam Thanh Nguyen
Nam Thanh Nguyen
Project Manager
GLOBAL TALENT, GLOBAL IMPACT

Our Location

Distance doesn’t limit innovation. Our sales, design, and engineering teams are located across multiple countries, collaborating with leading brands and daring startups to co-create cutting-edge tech solutions. From closing deals to building products, we combine local expertise and global reach to shape a better future.

WHY MANY CLIENTS CHOOSE APICEFLOW?

High-Tech

We deliver modern, production-ready systems using cloud-native architecture, API-first design, and best-in-class platforms (ML, real-time, edge) so clients get future-proof solutions that scale, perform, and reduce technical debt.

Cost-Effective

Our delivery model pairs a well-structured engineering process with a geographically distributed talent network: we match appropriately priced, highly skilled engineers across time zones so hourly rates are optimized without compromising craftsmanship — producing top-quality results at predictable cost.

Long-Term

We act as strategic engineering partners: roadmaps, maintainable codebases, and continuous improvement practices ensure your product evolves securely and efficiently as market needs and scale change.

Communication

Transparent collaboration — dedicated PMs, regular demos, concise status reporting and clear decision points — keeps stakeholders aligned, accelerates feedback loops, and limits delivery risk.

Distributed Talent Network

A curated, global bench of senior engineers lets us flex team size and skills rapidly, deploy coverage across time zones, and combine local-market cost advantages with enterprise-grade capability.

Outcome & Accountability

We align delivery to measurable business KPIs and SLAs — not just feature lists — and take shared responsibility for product outcomes, with clear metrics, acceptance gates, and a focus on ROI.

Our testimonial

What our Clients say about Us

Let’s start developing your On-Demand app today!

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