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United Kingdom
3
$50,000
Healthcare
Next.js/Express.js
Bryant Dental marketed and sold a product family of ergonomic loupes, LED headlights and related accessories (e.g., mounts, shields, carry solutions) through a content-rich website that combined product storytelling, trust signals (reviews, lifetime warranty), regional contact points and purchase/demo flows. The platform targeted clinicians, students and clinic purchasers by highlighting clinical benefits (ergonomics, multi-magnification optics), technical differentiators (AI-assisted features called out on the site) and an international service footprint. The site also offered support resources, demo scheduling and an ambassador/student program to drive pipeline and trials.
Complex purchase journey (clinical buyers)
Selling to clinicians and clinics required demo scheduling, multi-user procurement workflows and trust elements (warranty, reviews) rather than a straight B2C checkout.
Technical claims & regulatory clarity
Marketing AI-enabled or clinical claims required careful messaging and supporting technical evidence to avoid misinterpretation and to meet medical device/regulatory constraints.
After-sales support & training
Providing onboarding, warranty service and consumable/spare-part ordering demanded a clear support portal and case tracking to reduce friction for clinicians.
We redesigned Bryant Dental’s product experience with media-rich pages and clear technical spec panels so clinicians could evaluate optical tradeoffs without a hands-on visit. We deployed a demo/concierge workflow that routed demo requests by region and synced bookings into the sales CRM to shorten response times. We integrated a headless commerce and payments layer with localization so purchases and enquiries were handled consistently across markets. Finally, we implemented a support portal and documentation hub that automated warranty checks and reduced support ticket volume.
1. Product Catalog & Commerce
The website presented a structured catalog of loupes, headlights and accessories with product detail pages and direct “Buy” flows.
2. Clinical Storytelling & Trust Signals
The site showcased clinician endorsements, warranty information and “why us” messaging to build credibility with professional buyers.
3. Demo & Concierge Contact
Regional office contacts, demo information and concierge emails were provided so prospective buyers could request demos and hands-on evaluations.
4. Resources & Support Hub
A knowledge hub and support pages gave post-purchase support, product documentation and student/ambassador program details.
5. Global Presence & Localization Signals
Office phone numbers and addresses for multiple regions were listed to support international customers and trust.
The solution improved user engagement, and a pilot adoption rate exceeding expectations.
Product page improvements increased qualified demo requests and improved online engagement metrics, which shortened the sales cycle for high-value loupes. Regional demo routing and CRM automation reduced lead response time and increased demo-to-purchase conversion. Headless commerce and localized payments reduced purchase friction and increased direct revenue while lowering dependence on intermediaries. Support automation decreased mean time to resolution for warranty/service cases and reduced repetitive support workload.
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