At ApiceFlow, we provide a wide range of IT
services tailored to meet your business
needs.
Our skilled professionals deliver
innovative solutions across various
industries, ensuring excellence in every
project.
We guarantee you high-level, standard-compliant custom software tailored to your industry needs.
BlocHome provided a digital platform that let retail investors buy fractional slices of residential real-estate via monthly subscriptions or one-off purchases, and trade those slices on a secondary marketplace.
Luxembourg
4
NDA
Real Estate
React.js/Python/Solidity
BlocHome had built an end-to-end platform that tokenized or fractioned economic exposure to curated residential properties and presented those exposures as purchasable slices. Investors created accounts, completed KYC, chose subscription or one-off purchases, and used the secondary billboard to trade slices; the company backed each offering with project pages, notarial/legal references and investor communications to align on-platform records with off-chain legal processes. BlocHome positioned itself as an entry point for retail investors to access property with low minimums and managed onboarding.
Operational scaling of concierge & support
Running demos, notarized signings and post-sale support across regions required CRM automation and local partner coordination.
KYC friction and activation speed
Verifying investors across jurisdictions risked onboarding drop-off, even though BlocHome targeted 24-hour verification.
Regulatory & notarial alignment
Mapping on-platform ownership slices to legally enforceable, notarized ownership or contractual rights required local legal integration and careful document workflows.
We automated notary-grade document flows and tied on-platform holdings to legal artifacts so investor rights were auditable and jurisdictionally compliant. We optimized KYC with staged capture and third-party verifiers to meet fast activation targets while lowering abandonment. We added marketplace liquidity features (batching and incentives) plus a defensible ROI simulator with sensitivity analysis to improve investor confidence. Finally, we deployed CRM automation and concierge tooling so demos, notarizations and support scaled without large headcount increases.
1. Monthly subscription & slice purchases
BlocHome offered monthly subscriptions (from ~€50–€100) and one-time slice purchases so investors could build exposure gradually.
2. Curated project portfolio
The platform listed curated property projects (e.g., Clapton Residence in Luxembourg-Cessange) with project pages and status details to inform investment decisions.
3. Investor onboarding & KYC
BlocHome implemented a digital account creation and KYC workflow that verified investor accounts (they advertised 24-hour verification).
4. Secondary marketplace (“Billboard”)
The product included a secondary trading surface (the “billboard”) where registered investors could buy and sell ownership slices.
5. ROI simulator & analytics
BlocHome provided an ROI simulator and investment metrics so users could model returns and track portfolio progress.
The solution improved user engagement, and a pilot adoption rate exceeding expectations.
BlocHome increased retail participation by offering low-minimum subscriptions and a clear onboarding path, helping the platform register thousands of users and fund multiple projects. Faster KYC and CRM automation reduced time-to-activation and increased demo-to-purchase conversion for high-value projects. Marketplace mechanics and transparent ROI tools improved secondary trading activity and investor confidence in valuations. Overall, these changes broadened the investor base, increased funded capital across projects, and reduced manual support overhead.
© All rights reserved. ApiceFlow LIMITED