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United States
6
NDA
Education
Next.js/NestJS
Digital Sumo operated as a content + training marketplace for performance marketers: it produced evergreen and live trainings about traffic acquisition, packaged recurring membership content behind a paywall (Digital Sumo ELITE), and used lead magnets and masterclasses to drive signups and product purchases. The business combined educational content (courses, playbooks), gated downloads and an email-driven funnel (ActiveCampaign) to convert visitors into members and buyers.
Delivering up-to-date traffic sources
Keeping a Rolodex and playbooks current (the site advertised an update for 2025) required continuous vetting as ad networks and publishers changed formats and policies.
Trust & compliance on affiliate/CPA claims
Operating in CPA/affiliate marketing required clear earnings disclaimers and transparent expectations so buyers did not feel misled by “income” claims.
Member onboarding & churn control
Converting free masterclass attendees into paid members and retaining them required a compelling onboarding flow, high perceived value and ongoing live/recorded content.
We shipped verified case packs and modular outcomes content so prospects could validate course claims before buying. We established a continuous content-ops pipeline that re-tested paid traffic sources and kept the Rolodex up to date. We overhauled the onboarding drip, added quick-win lessons and monthly live sessions which reduced first-month churn. We also hardened membership payments and recovery flows to eliminate access failures and improved trust by clarifying earnings language and refund policies.
1. Paid-traffic Rolodex
They published a downloadable Rolodex of “125+ paid traffic sources” that users could sign up to receive as a lead magnet.
2. Digital Sumo ELITE membership
The membership (the Vault) contained ongoing traffic and conversion blueprints, monthly content and live training sessions for members.
3. Flagship training & masterclasses
The site hosted flagship trainings and free masterclasses (for example, a “Forever Traffic With Pinterest” masterclass) to teach organic → paid amplification strategies.
4. Products & course catalog
They sold a set of paid products and courses focused on PPC, media buying and pay-per-view traffic approaches for agencies and solo marketers.
5. Lead capture & member portal
The site used list capture (ActiveCampaign forms) and a member login area for paid subscribers and students.
The solution improved user engagement, and a pilot adoption rate exceeding expectations.
After the changes, member conversion improved because prospects saw clearer, evidence-based outcomes tied to each course module. Content freshness reduced support tickets about obsolete traffic sources and increased usage of the Rolodex asset. Better onboarding and recurring live content lowered early churn and increased average member lifetime. Payment/recovery hardening reduced access-related support volume and improved member NPS.
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