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Hong Kong
7
NDA
Healthcare
React/NestJS
MixCare Health had built a white-label, API-enabled employee wellness and benefits platform that connected insurers, brokers and employers with a large network of wellness vendors. Employers (via brokers or insurers) offered MixCare as a complementary layer to group insurance — employees used a single wallet/portal to select flexible benefits, redeem marketplace services, join health campaigns and earn engagement rewards. The platform prioritized quick broker integrations (SSO), data analytics to measure utilization and AI decisioning to recommend tailored benefit bundles that matched household needs and budget constraints. Strategic partnerships (notably with Pacific Prime) scaled distribution into broker client bases across Hong Kong and the region.
Vendor Onboarding & Quality Control
Aggregating thousands of wellness vendors while ensuring consistent pricing, quality and availability required robust provider onboarding, verification and a marketplace governance model.
Personalization vs. Privacy
Delivering AI-driven benefit recommendations while complying with regional privacy laws (e.g., Hong Kong data protections) required careful data minimization, consent flows and audit trails.
Demonstrating ROI & Utilization
Convincing employers to adopt flexible benefits required clear measurement of utilisation, cost savings and employee satisfaction—metrics that depended on reliable, near-real-time analytics.
We built automated vendor onboarding and quality controls so MixCare’s marketplace expanded rapidly without compromising service quality. We developed an integration hub with SSO and broker connector templates so partners could embed the portal with minimal engineering effort. We implemented a privacy-aware AI recommendation engine and an event-driven analytics stack that produced real-time utilization and ROI dashboards. Finally, we shipped an engagement engine with reward primitives and campaign experimentation which drove repeat usage and improved measurable benefit activation.
1. White-label Benefits Portal
MixCare provided a white-label, broker-facing portal and SSO paths so insurers and brokers embedded benefits for employees without separate accounts.
2. Wellness Marketplace (3k+ services)
The platform offered access to a broad marketplace of wellness providers (thousands of services across many categories) that employees could browse and redeem at discounted rates.
3. AI-personalized Benefit Recommendations
MixCare used AI to combine insurance data, user preferences and family needs to recommend personalized benefit portfolios and optimize a “one-wallet” spending approach.
4. Flexible Spending & Self-Funded Plans
The product supported Semi-Flex programs, Flexible Spending Account (FSA) style flows and self-funded outpatient plans to reduce employer spend and increase choice.
5. Engagement & Rewards (HealthCoin)
The platform gamified engagement with instant “HealthCoin” rewards and wellness challenges to boost utilization and participation.
The solution improved user engagement, and a pilot adoption rate exceeding expectations.
MixCare’s broker partnerships and marketplace offering increased access to discounted wellness services and expanded distribution into large broker client bases (e.g., Pacific Prime’s Hong Kong customers). The platform’s AI recommendations and wallet model increased personalization of benefits while the analytics dashboards enabled brokers and HR to track utilisation and cost-saving opportunities in near real time. Mobile app availability and marketplace scale boosted employee uptake of wellness services and made program administration easier for employers. Operational improvements (SSO integrations, vendor ops, engagement campaigns) reduced friction for rollouts and raised demo-to-activation rates for enterprise clients.
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