COUNTRY

United States

TEAM SIZE

6

BUDGET

70k

INDUSTRY

Media

TECHNOLOGIES

React/Nativescript

About the Project

Mux builds Mux Video (an API to upload, encode, host, deliver live & on-demand video) and Mux Data (client- and server-side analytics for video QoE). Their platform abstracts away heavy infrastructure tasks — ingestion, transcoding (including per-title / self-optimizing encodes), origin storage, CDN delivery, low-latency streaming support, playback SDKs, webhooks, and realtime telemetry — so product teams can add robust video features with a few API calls. Mux positions itself as “video for developers”: instrumentable, observable, and highly integrable into existing stacks.

Challenges in Developing a Genetic Testing App

Scalability & Cost

Handling encoding, storage and global delivery for many formats and millions of viewers without runaway costs

Low-latency live streaming

Implementing LL-HLS / CMAF and other modern specs while staying compatible with many devices and players

Quality of Experience (QoE) measurement

Collecting accurate, actionable client-side metrics across devices and networks to diagnose playback issues

Solutions: Our software agency provided

We build API-first integrations and production-ready SDKs to standardize and accelerate Mux adoption across web, iOS, Android, and backend services. We design hybrid ingestion and cost-optimized transcoding pipelines (including per-title encoding and edge caching) to reduce encoding/e-gress spend while maintaining video quality. We instrument client- and server-side QoE telemetry (Mux Data plus custom collectors) and deliver centralized dashboards and alerting that tie playback metrics directly to business KPIs. For live use cases we implement LL-HLS/CMAF setups, tuned segmenting, and robust player fallbacks to minimize latency and ensure reliable cross-device playback. Finally, we run migrations and provide developer enablement (sample apps, docs, automation) to cut engineering hours, enforce cost controls, and shorten time-to-market.

Genie App Screenshot
Genie App Screenshot
Key Features of the Application

1. Mux Video (VOD & Live)

Upload, encode, store, and deliver on-demand and live video via RESTful APIs and SDKs.

2. Low-latency live streaming

LL-HLS (Apple LL-HLS/CMAF) support with developer-friendly APIs capable of ~5s latency in real-world conditions.

3. Per-title / optimized encoding

Adaptive and per-title encoding strategies to balance quality vs. bitrate and reduce egress.

4. Mux Player & SDKs

Client- and server-side telemetry that tracks startup time, rebuffering, playback failures, quality, overall viewer experience score, and scales to very large audiences.

5. Observability & alerts: Webhooks, dashboards, and integrations (BigQuery/Grafana/etc.)

To correlate video metrics with backend events.

6. Scalability & reliability

Built to handle very large concurrent viewer events and enterprise needs (case studies with Spotify, Warner Bros. Discovery).

Genie App Screenshot
Technologies We Use in This Project

The solution improved user engagement, and a pilot adoption rate exceeding expectations.

Results: Measurable Outcomes & Business Impact

Integrations and tooling reduced time-to-market for video features from months to days, accelerating product launches and developer velocity. Comprehensive QoE instrumentation and remediation lowered buffering and playback failures, improving viewer satisfaction and retention. Optimized encoding, edge caching, and cost controls cut encoding and egress spend while reducing operational engineering overhead. Together these improvements increased session time and monetization opportunities (ads/subscriptions), driving higher engagement and revenue growth.

Genie App Screenshot