No results found. Try different filters.
Singapore
7
NDA
Retail
Swift/Java
Shopee had built a highly optimized mobile shopping experience tailored to APAC consumers: the app combined marketplace discovery, brand partnerships, gamified loyalty, time-boxed sales events and integrated payment/credit options to maximize conversion and lifetime value. It operated large seasonal campaigns (e.g., 9.9 Super Shopping Day), offered an authenticated brand zone (Shopee Mall), and layered loyalty mechanics (Shopee Coins, vouchers, mini-games) atop logistics and dispute-resolution services to reduce purchase friction and boost trust. The app targeted convenience (fast checkout, variety of payment options) and engagement (games, coins) to drive frequency and monetization.
Scale & Peak Traffic Handling
Managing massive traffic surges during campaign days (e.g., 9.9) required autoscaling, queueing and CDN strategies to avoid checkout and catalog failures.
Payments & BNPL Risk
Enabling SPayLater and cross-region payment methods required credit risk systems, regulatory compliance and regional PSP integrations.
Fraud, Refunds & Dispute Volume
Preventing fraudulent orders, handling seller/buyer disputes, and reconciling refunds at scale created operational and fraud-detection complexity.
We hardened Shopee’s campaign infrastructure with autoscaling and pre-warmed worker fleets so flash-sale traffic spikes no longer caused checkout outages. We replaced brittle voucher logic with an atomic promotion engine that removed double-redemptions and tightened inventory reservations. We automated fraud detection and reconciliation workflows to cut dispute backlog and reduced refund leakage. Finally, we instrumented a realtime personalization stack and CN-aware payment adapters (including SPayLater) to increase conversion while meeting regional compliance needs.
1. Flash Deals & Campaigns
Shopee ran daily flash deals and mega sales (e.g., 9.9 Super Shopping Day) that delivered deep, time-limited discounts to spur urgency and traffic.
2. Shopee Mall & Brand Guarantees
The app hosted an official brand zone (Shopee Mall) that offered verified/100% authentic products and brand promotions to increase trust.
3. Shopee Coins & Gamification
Users earned Shopee Coins via purchases, daily check-ins and mini-games which were redeemable for vouchers and discounts, increasing retention and repeat purchase behaviour.
4. SPayLater (BNPL)
Shopee supported a buy-now-pay-later option (SPayLater) with flexible repayment windows to boost conversion and average order value.
5. Personalised Discovery & Recommendations
The product surfaced personalised discovery feeds, daily recommendations and search by category/brand to improve browse→buy conversion.
6. Order Tracking & Logistics Support
The app provided shipment tracking, seller ratings, and Shopee Guarantee protections to manage disputes and refunds.
The solution improved user engagement, and a pilot adoption rate exceeding expectations.
Campaign reliability improved and checkout outages during peak promotions decreased materially, which preserved revenue during high-value sales windows. Promotion accuracy and voucher integrity increased, reducing customer complaints and lowering manual support work. Fraud and dispute automation reduced operational overhead and shortened mean time to resolution for refund cases. Personalisation and BNPL improvements raised conversion rates and average order values, increasing customer retention and monetization.
© All rights reserved. ApiceFlow LIMITED
