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Canada
5
70k+
Fitness
React/Express
Trainerize had built an end-to-end coaching platform that helped fitness professionals deliver programs and scale services online. Coaches created workout templates, nutrition plans and habit programs in the admin console, then assigned them to clients who used the Trainerize mobile app to follow plans, log workouts, message coaches and book/pay for sessions. The platform also offered branded app white-labeling, a trainer-discovery profile (Trainerize.me), and integrations to support payments, scheduling and larger club/enterprise deployments. Major customers and channel partners (e.g., Gold’s Gym, Life Time, YMCA) used the platform to standardize client engagement across locations.
Reliable cross-device experience
Delivering consistent UX and data sync across many mobile devices and intermittent networks required resilient offline handling and sync logic.
Scale & multi-tenant orchestration
Supporting thousands of coaches and millions of client interactions demanded scalable multi-tenant services, per-tenant configuration and billing controls.
Engagement & retention mechanics
Driving sustained client engagement (beyond initial signup) required rich motivation features, analytics and coach workflows to keep clients returning.
We rebuilt the mobile sync layer to be offline-first so clients’ workout logs and media never disappeared during spotty connectivity. We modularized the backend into tenant-aware services and autoscaling workers to handle peak usage across thousands of trainers. We introduced a connector hub for payments and calendars and added reconciliation tooling so finance operations required less manual intervention. Finally, we implemented a white-label app pipeline and retention tooling that helped trainers increase client engagement and reduced time-to-market for branded apps.
1. Program & Workout Builder
Coaches created and reused structured workout templates and periodized programs to deliver consistent training across clients.
2. Nutrition & Habit Coaching
The product supported meal plans, macro tracking and habit workflows so coaches delivered holistic coaching beyond workouts.
3. Client App & Activity Tracking
Nosto customized banners, landing pages and content blocks in real time by segment, increasing homepage relevancy and conversion for targeted cohorts.
4. Messaging & Community Engagement
In-app messaging, groups, badges and challenges were used to motivate clients and boost retention.
5. Payments, Scheduling & Commerce
Integrated payments, package management and appointment scheduling let coaches monetize services and manage bookings.
The solution improved user engagement, and a pilot adoption rate exceeding expectations.
Trainerize increased platform adoption among independent coaches and enterprise clubs by offering reliable mobile experiences and scalable back-end services. Offline sync and client UX fixes reduced data-loss support tickets and increased weekly active client retention. Payment connector hardening and reconciliation dashboards lowered settlement errors and reduced ops headcount needed for daily accounting. Branded app automation sped deployments for clubs and improved NPS for white-label customers.
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