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Canada
3
40k+
EdTech
Next.js/Ruby
Thinkific had built an end-to-end learning-commerce platform aimed at creators, trainers and businesses: a content authoring surface, a branded storefront, student experience features and commercial tooling that bundled payments and marketing. Customers used Thinkific to create structured courses, run cohorts or on-demand classes, build member communities, and sell bundled offerings while relying on Thinkific’s hosting, analytics and support. The company expanded into higher-tier enterprise offerings (Thinkific Plus) for larger brands and customer-training programs.
Enterprise Requirements & Customization
Serving larger customers (SaaS/enterprise training) required more granular SSO, API capabilities, SLAs and white-label mobile app support.
Engagement & Completion Rates
Increasing learner engagement and course completion required building richer interaction and recommendation features without overcomplicating the authoring UX.
Content & Delivery Scale
Scaling storage, transcoding and global delivery for large volumes of video content challenged costs and CDN orchestration.
We optimized Thinkific’s media delivery and storage strategy so course playback became faster and hosting costs were lower. We introduced engagement features (recommendations, drip schedules, gamification) and A/B tests that improved completion rates without complicating the authoring UX. We orchestrated payments, tax handling and payout reconciliation to support subscriptions, memberships and global sellers. We also built enterprise-grade integrations (SSO, branded mobile apps) and developer toolkits (SDKs, webhook middleware) so partners and larger customers could adopt Thinkific reliably.
1. Course Builder
Thinkific provided a drag-and-drop course builder that let creators assemble lessons (video, text, quizzes, downloads) and structure modules without coding.
2. Site & Landing Pages
The platform included a site/landing-page builder and templates so creators could publish branded school sites and sales pages.
3. Communities & Memberships
Thinkific supported communities and membership products that combined courses with gated community spaces and subscription billing.
4. Payments & Commerce (TCommerce)
Thinkific bundled payment processing and commerce tools (including its integrated payment features) to handle checkout, taxes and payouts.
5. Student Engagement Tools
The product offered quizzes, certificates, gamification elements and progress tracking to increase learner engagement and completion.
The solution improved user engagement, and a pilot adoption rate exceeding expectations.
Course delivery performance improved and buffering incidents decreased after CDN and transcoding optimizations, which raised learner satisfaction. Engagement and completion rates rose due to targeted recommendations, drip delivery and gamification features, increasing course completion metrics. Commerce reliability and payout automation reduced refund rates and manual reconciliation, increasing net revenue per creator. Enterprise adoption accelerated because SSO, white-label mobile and API toolkits shortened sales cycles and lowered onboarding friction.
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